Crossroads GPS, a nonprofit affiliated with Karl Rove's American Crossroads, is launching a $25 million, month-long ad offensive against President Obama in 10 swing states, reports the AP. The president's campaign is in the middle of a $25 million campaign in key battleground states as well.
The first ad to kick off the campaign will be an $8 million TV buy for an ad that criticizes Obama on the economy. The ad uses the president's own words from the 2008 campaign and contrasts them with what Republicans have been calling "broken promises."
"We must help the millions of homeowners who are facing foreclosure," Obama said in June 2008. The ad then says: "Promise broken. One in five mortgages are still under water."
The ad will run in Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania and Virginia starting Thursday.
Overall, Crossroads GPS and it's sister organization American Crossroads have raised close to $200 million this election cycle and plan to spend up to $300 million during the election, according to the AP.
On both sides of the aisle, spending on advertising has skyrocketed as both sides rush to define themselves and the opposition before voters' views of the candidates become set in stone. In addition to Obama's current ad blitz, the pro-Obama super PAC Priorities USA Action launched a $4 million ad buy in key swing states, hitting Romney on his record at Bain Capital. On the Republican side, super PACs have already spent millions.