Renowned Republican pollster Frank Luntz on Monday had a brutally honest take on the GOP's central platform plank.
Luntz said the party's focus on the size of the federal government, rather than its overall effectiveness and efficiency, makes for a poor message.
“The American people don’t care what the size of government is,” Luntz said during an appearance on "Fox & Friends." "They do care what types of services government gives and, quite frankly, how much government takes.”
It's the second time in a month that Luntz has aimed public criticism at the right, with the messaging guru arguing in late-December that the National Rifle Association was out of step with the American public.
Watch the exchange: