Republican super PAC American Crossroads is planning an anti-Obama ad blitz, reports the New York Times. The first round of advertising could start this month, and will focus on bringing down Obama’s popularity. The strategy is to show Obama as someone who “may not be up to the job” and “can’t seem to fix things he promised he would fix.” The Times spoke with Steven J. Law, the group's leader, about the ad campaign.
But, Mr. Law said, Crossroads research suggests that Mr. Obama’s campaign has started to gain traction among critical swing voters by arguing that Republicans, including Mr. Romney, favor an “economic plutocracy” in which middle-class voters can no longer count on financial security, even though they work hard and play by the rules.
“His argument is: ‘The reason you feel bad is not because I’ve been an inadequate president but because the rules of the game are stacked against you,’” Mr. Law said. Calling it a “dystopian vision,” he added, “that narrative has some gravitational pull.”
But, Mr. Law said, interviews with independent voters, as well as uncommitted Democrats and Republicans who supported Mr. Obama in 2008, have revealed an alternate “emerging view” that Crossroads will seek to solidify, “that Obama just may not be up to the job, he can’t seem to fix things he promised he would fix.”